Woman Club Riga | Promotion of online courses

Woman Club Riga — sale of online courses for the development and restoration of female intimate muscles, with the aim of acquiring natural and necessary skills in using them in sex, during pregnancy, childbirth, and the prevention of female diseases.

Regions: Europe, CIS

Advertising platforms: Facebook Ads

Purpose: to organize a series of free webinars aimed at selling the main course.

Services used in the work:
— Obs Studio;
— Tilda;
— AmoCRM;
— Smartsender;
— Zapier;
— Bizon 365.

In addition to launching advertising campaigns, we have developed a landing page, and registration for the webinar was organized out through a chatbot in Viber, Telegram, Facebook Messenger.

— Landing page created;
— Developed and created a chatbot for registering for a webinar;
— Prepared advertising creatives for launching advertising campaigns;
— Deployed targeting on Facebook Ads;
— Setting up webinars using Obs Studio and Bizon 365 services;
— Setting up a sales funnel in AmoCRM;
— Managing attraction budgets and tracking efficiency to achieve KPIs;
— Control of key marketing indicators (CPA, CPC, ROAS, etc.)

Arefyeu Aliaksandr

Digital Marketing Manager