The goal is to increase the number of app installs and active users.
Advertising platforms in Facebook ads and Google Ads, iOS and Android platforms. Regions: Ukraine.
• Facebook targeting has been deployed, advertising campaigns have been launched for installing mobile applications in Google Ads.
• Managing attraction budgets and tracking performance to achieve KPIs.
• Tracking key marketing indicators (CPA, CTR, CPC, etc.).
• Building a simple and clear product vision.
• Constant research of new traffic channels and its further implementation into the workflow.
• Concept development / testing of advertising creatives in collaboration with designers / video production team.
• Development of a communication strategy.