PanProfesor | Promotion of online courses

The goal is to promote the online platform and sell online courses.
Worked for Facebook ads. Regions: Belarus, Ukraine, Poland, Kazakhstan, Russia.

In addition to launching the advertising campaign itself, a landing page was developed, to which traffic was driven, and a chatbot in Facebook Messenger was developed.

• Facebook targeting is expanded.
• Managing attraction budgets and tracking performance to achieve KPIs.
• Tracking key marketing indicators (CPA, CTR, CPC, etc.).
• Building a simple and clear product vision.
• Constant research of new traffic channels and its further implementation into the workflow.
• Developed a chatbot in Facebook Messenger.
• Developed a landing page for the course and online platform.

Arefyeu Aliaksandr

Digital Marketing Manager