* App name changed
The goal is to increase the number of app installs.
Worked in Facebook ads and Google Ads, iOS and Android platforms. Regions: USA and UK.
• Facebook targeting has been deployed, advertising campaigns have been launched for installing mobile applications in Google Ads.
• Managing attraction budgets and tracking performance to achieve KPIs.
• Tracking key marketing indicators (CPA, CTR, CPC, etc.).
• Building a simple and clear product vision.
• Constant research of new traffic channels and its further implementation into the workflow.
• Concept development/testing of advertising creatives in collaboration with designers/video production team.