The goal is to increase the number of app installs.
We worked on Facebook ads, on iOS and Android platforms. Regions: USA, Mexico, Italy, Spain, Russia, Japan, Korea, France.
• Deployed Facebook targeting to increase the number of installs.
• Managing attraction budgets and tracking performance to achieve KPIs.
• Tracking key marketing indicators (CPA, CTR, CPC, etc.).
• Building a simple and clear product vision.
• Constant research of new traffic channels and its further implementation into the workflow.